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Building on IFOW’s ‘Good Work Charter’ – a ten-point framework for understanding work that is more than employment – this research report sets out how these dimensions can be used to organise evidence of workplace and social impacts of AI.
‘Good’ work is more than employment. It is work that has fair pay and conditions, has dignity and autonomy, where people are properly supported to develop their creativity, skills and capabilities, work where they have and can express a sense of community. As such, we are looking to a world where creative work is good work, as opposed to it being hollowed out by GenAI.
This is part of a series of publications focusing on the impact of GenAI on the creative workforce, produced as part of the CREAATIF project undertaking with funding from AHRC and the BRAID programme, and in partnership with QMUL and the Alan Turing Institute.
Read the 'Executive Summary' of the CREAATIF research project, highlighting key findings and recommendations from this joint research project.
Read our 'Creative Industries and GenAI Policy Brief', which builds on the recommendations above and sets out policy recommendations for regulators to build better governance of GenAI.
