Debates on the future of work have focused far too much attention on possible job losses, ignoring the deterioration in job quality experienced by many of the world’s workers. This paper explains how technological advances are merely facilitating a decades’ long trend of shifting risk onto workers through outsourcing and the use of other non-standard forms of employment. These transformations have also revealed many longstanding shortcomings of the industrial era of labour protection, which excluded workers outside of traditional, industrial employment, and did not sufficiently value the contributions of unpaid care work. As such it argues that changes in the world of work offer an opportunity to rethink and restructure labour markets to better reflect the needs and realities of 21st society. It advances three policy areas for ensuring protection for all workers, including by extending protection to all workers regardless of their contractual status, reducing working time and ensuring that technology is put at the service of the world of work.