In parallel with government intervention to stimulate the green economy, NESTA have developed one of the first open methodologies for automatically identifying job advertisements in green industries. This effort has come during a time of busy policy action: the UK Government has recently committed to creating and supporting two million jobs in green industries by 2030, in a new Ten Point Plan for a Green Industrial Revolution report.
They have also created a Green Jobs Taskforce to facilitate this goal. While there has been considerable effort to generate additional jobs in green industries, providing tangibility, such as common job titles and dense green job locations, is a critical next step in the green transition. NESTA's methodology for identifying job advertisements as ‘green’ serves to address this lack of tangibility.